Your brand should be a reflection of who you are, what you stand for and how you want your customers to perceive you. Consider these tips when building your business as a brand:
1. Define the purpose of your business. 2. Understand who is your customer and what they want from you. 3. Know the keywords that will help people find you online. 4. Conduct research about other brands in your industry or niche, and then get inspired by them! 5. Be unique! Remember that you’re competing with millions of other businesses out there. It’s important to differentiate yourself as much as possible.
A lot of successful entrepreneurs create an image for their company that is either aspirational (Target) or straightforward (Walmart). What matters most is identifying who your audience is, what they want and what message you want them to take away from interactions with your company. Make sure it’s something memorable! If someone were to ask you What do you think of before the rest of the sentence, you would know exactly what they were referring to. For example, if I say Starbucks, you probably think coffee, free wifi and some type of blended beverage. You may not remember what Starbucks stands for exactly but chances are that this phrase comes up when talking about coffee shops in general. So even though it isn’t easy to come up with a one-liner that encompasses everything your company does, try to use this exercise as a way to understand who your target market is and what makes your business different from competitors’.